Salas
A
sale
is
the act of selling
a
product or service in return for money or other compensation.
It
is an act of completion of a commercial activity. The seller
or
salesperson
the
provider of the goods or services – completes a sale in response to
an acquisition
or
to an appropriation[disambiguation
needed][citation
needed]
or to a request. There follows the passing of title (property or
ownership) in the item, and the application and due settlement of a
price, the obligation for which arises due to the seller's
requirement to pass ownership. Ideally, a seller agrees upon a price
at which he willingly parts with ownership of or any claim upon the
item. The purchaser, though a party to the sale, does not execute the
sale, only the seller does that. To be precise the sale completes
prior to the payment and gives rise to the obligation of payment. If
the seller completes the first two above stages (consent and passing
ownership) of the sale prior to settlement of the price, the sale
remains valid and gives rise to an obligation to pay.
A
sale can take place through:
- Direct sales, involving person to person contact
- Pro forma ales
- Agency-based
- Sales agents (for example in real estate or in manufacturing)
- Sales outsourcing through direct branded representation
- Transaction sales
- Retail or consumer
- Traveling salesman
- Door-to-door methods
- Request for proposal – An invitation for suppliers, through a bidding process, to submit a proposal on a specific product or service. An RFP usually represents part of a complex sales process, also known as "enterprise sales".
- Business-to-business - Business-to-business ("B2B") sales are much more relationship-based owing to the lack of emotional a tachment[citation needed] to the products in question. Industrial/professional sales involves selling from one business to another.
- Electronic
- Electronic Data Interchange (EDI) – A set of standard for structuring information to be electronically exchanged between and within businesses
- Indirect, human-mediated but with indirect contact
- Sales methods:
- Sales Negotiation
- Reverse Selling
- Paint-the-Picture
- Sales Habits
- Relationship Selling
The relationships between sales and marketing
Marketing
and
sales differ greatly, but have the same goal. Marketing improves the
selling
environment
and plays a very important role in sales. If the marketing department
generates a list of potential customers, that can benefit sales. A
marketing
department
in an organization has the goal increasing the number of interactions
between potential customers and the organization. Achieving this goal
may involve the sales team using promotional techniques such as
advertising,
sales
promotion,
publicity,
and public
relations,
creating new sales
channels,
or creating new products (new
product development),
among other things. It can also include bringing the potential
customer to visit the organization's website(s) for more information,
or to contact the organization for more information, or to interact
with the organization via social media such as Twitter,
Facebook
and
blogs.
The
relatively new[when?]
field of sales
process engineering views
"sales" as the output of a larger system, not just as the
output of one department. The larger system includes many functional
areas within an organization. From this perspective, "sales"
and "marketing" (among others, such as "customer
service")
label for a number of processes whose inputs and outputs supply one
another to varying degrees. In this context, improving an "output"
(such as sales) involves studying and improving the broader sales
process, as in any system, since the component functional areas
interact and are interdependent.
Most
large corporations structure their marketing departments in a similar
fashion to sales departments[citation
needed]
and the managers of these teams must coordinate efforts in order to
drive profits and business success. For example, an "inbound"
focused campaign seeks to drive more customers "through the
door", giving the sales department a better chance of selling
their product to the consumer. A good marketing program would address
any potential downsides as well.
The
sales department would aim to improve the interaction between the
customer and the sales facility or mechanism (example, web site)
and/or salesperson. Sales management would break down the selling
process and then increase the effectiveness of the discrete processes
as well as the interaction between processes. For example, in many
out-bound sales environments, the typical process includes out-bound
calling, the sales pitch, handling objections, opportunity
identification, and the close. Each step of the process has
sales-related issues, skills, and training needs, as well as
marketing solutions to improve each discrete step, as well as the
whole process.
One
further common complication of marketing involves the inability to
measure results for a great deal of marketing initiatives. In
essence, many marketing and advertising executives often lose sight
of the objective of sales/revenue/profit, as they focus on
establishing a creative/innovative program, without concern for the
top
or
bottom
lines -
a fundamental pitfall of marketing for marketing's sake.
Many
companies find it challenging to get marketing and sales on the same
page.[citation
needed]
The two departments, although different in nature, handle very
similar concepts and have to work together for sales to be
successful. Building a good relationship between the two that
encourages communication can be the key to success - even in a down
economy.
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